MyPriority Holistic gives health insurance shoppers options, offers a new twist on traditional health care benefits

Priority Health’s MyPriority® Holistic, through a partnership with American Specialty Health Networks (ASH), provides coverage for acupuncture to treat a medical condition and medical massage services in addition to traditional care as well as free virtual visit care and cash rewards for staying active.

“This product supports the growing number of people who are turning to holistic care to support their health alongside traditional medicine,” said Joan Budden, chief marketing officer of Priority Health. “Creating access to this type of care furthers our work to help improve the health and lives of the people we serve.”

According to the National Center for Complementary and Integrative Health, nearly 38 percent of adults and 12 percent of children are using some form of holistic medicine in the United States.

MyPriority Holistic is a plan, offered on and off the Health Insurance Marketplace (, which provides members with immediate access to medically necessary acupuncture and massage services using ASH’s network of specialty service providers. Members are eligible for up to 20 visits a year at an approved ASH facility for a $30 copayment.

Priority Health members will also have access to an ExerciseRewardsTM program. Members can earn up to $120 annually based on their level of activity, as well as discounts at fitness facilities.

“Holistic services are a key part of preventive care,” Budden said. “Prevention heads off bigger and often more costly medical issues later on. By providing these services to our members we continue our commitment to innovative services to help them be their healthiest.”

To learn more about the MyPriority Holistic options visit

About Priority Health:

Priority Health is an award-winning, Michigan-based non-profit health plan nationally recognized for improving the health and lives of its members. It continues to lead the industry in engaging members in their health, delivering effective health and disease management programs and working with physicians to improve health care outcomes and performance. Priority Health is one of only 20 health plans nationwide with wellness programs accredited by the National Committee for Quality Assurance, an organization that also rated its plans among the best health plans in the nation. Priority Health was also named the benchmark plan, by the State of Michigan, for all individual and group plans to model.

Priority Health offers a broad portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 95 percent of practicing physicians available in Michigan and more than 900,000 nationwide. For more information, visit