UPMC Health Plan TV Spot Wins Highest Awards at League of American Communications Professionals Spotlight Awards

05/20/2015 | UPMC Health Plan
A UPMC Health Plan TV spot, “Switchers,” recently won three Special Achievement 2014/2015 Spotlight Awards from the League of American Communications Professionals. The spots, which featured two young women mulling their health insurance choices, were produced by UPMC Health Plan in conjunction with Chemistry Communications of Pittsburgh. They won Platinum Awards (the highest) in the Best Agency Materials category, as well as in the Overall category, and also finished first in the
Top 40 Communications Materials category.