SHP ‘Gibberish’ Advertising Series Claims Honors

The 2015 Aster Awards, which recognize excellence in health insurance and medical marketing, recently awarded the gold award to Security Health Plan (SHP) for its “Gibberish” television commercial series.

SHP introduced the “Gibberish” series in early 2014 — a time when many Wisconsinites first received health insurance through the Affordable Care Act — to lay out health care plans in simple, straightforward terms for consumers.