NBA Announces Kaiser Permanente as First-Ever Healthcare Partner

Kaiser Permanente and the National Basketball Association have announced a new multiyear strategic partnership that will focus on building healthier communities. The agreement also makes Kaiser Permanente the Official Health Care Partner of the NBA, Women’s National Basketball Association, NBA Development League and USA Basketball. The partnership aligns the NBA FIT campaign, which encourages fans to “Be Active, Eat Healthy, Play Together,” with Kaiser Permanente’s “Thrive” campaign, focused on empowering people to maximize their health in mind, body and spirit. The partnership will leverage the NBA’s marquee events, community programming and fitness platforms and Kaiser Permanente’s leading medical and community health management expertise to provide fans with greater access to health and wellness content and advice.