“Make it OK” Campaign Reaches 100,000 in First Year

The Make it OK campaign has reached more than 100,000 Minnesotans through an advertising campaign, community education and partnership with Twin Cities Public Television.

The campaign encourages people to talk more openly about mental illnesses and ask for help when they need it. HealthPartners, Regions Hospital and the Minnesota chapter of the National Alliance on Mental Illness developed the campaign in collaboration with community partners.