Independent Health to Introduce a Nutrition Benefit to Provide Its Members with Money-Back Rewards for Buying Fresh Fruits and Vegetables

Independent Health is the first health plan in New York to introduce a nutrition benefit as part of its health coverage that provides members with the opportunity to receive money-back rewards for buying fresh fruits and vegetables. The nutrition benefit will be available exclusively to Independent Health members beginning January 1, 2014.

The nutrition benefit will be available through all Tops Friendly Market stores in western New York. For every two dollars an Independent Health member spends on fresh fruits and vegetables at Tops, the member will receive a one-dollar credit for in-store grocery purchases. Members can earn up to $1,000 on their food purchases each year on a family plan and up to $500 on an individual plan, with the benefit rewards to be tracked through the Tops BonusPlus program.