How UPMC Plays to Win in Health Care IT

A great deal of change is being forced on the U.S. health care industry, and technology is at the center of the change. Amid these changes, UPMC is determined to find new ways to put health IT to good – and lucrative – use.

Observers can see UPMC’s technology ambitions in action at its Technology Development Center (TDC). By combining videoconferencing with medical records, UPMC is hoping it can kick-start the much-discussed but little-used practice of telemedicine. That initiative could add revenue if more rural Pennsylvania residents – people who wouldn’t have braved the congested bridges and tunnels around downtown Pittsburgh for an in-person visit – use UPMC specialists for video consults.