According to a population health model developed by the University of Wisconsin, clinical care contributes only 20 percent to overall health outcomes. A new Innovation Profile in Health Affairs highlights HealthPartners’ efforts to improve population health in its community by targeting nonclinical factors of health outcomes. HealthPartners adopted its community business model to improve population health in the Twin Cities in 2010. Since then, HealthPartners has participated in approximately 20 health initiatives with schools, nonprofits, foundations and state and local governments. The Innovations Profile details four of these initiatives: encouraging healthy eating in schools, decreasing the stigma of mental illness, improving end-of-life care planning and strengthening an impoverished neighborhood.