As Health Care Clock Ticks, a Surge for Signups

With fewer than four weeks left to sign up for coverage this year through the health law’s marketplaces, consumer groups, insurers, hospitals and state and federal officials are ratcheting up enrollment campaigns to sign up more people – particularly young adults.

Allan Einboden, CEO of the Texas-based Scott & White Health Plan, said he expects March to be the busiest enrollment month. The insurer is using traditional and social media to coax young adults to buy policies, but efforts political TV advertising in Republican primaries in the state have hampered efforts.