Marketplace Focus Meeting

2009 Marketplace Focus Meeting in Denver, CO
May 4-5

Health plan product development and health information technologies are rapidly evolving in response to market demands. ACHP's Marketplace Focus Meeting brings these trends into sharp focus by high lighting real world experiences from member organizations with different benefit designs, products and tools.

ACHP convenes plan leaders and decision makers facing marketplace challenges to exchange best practices, network with colleagues and report on their experiences and successes with new market products. The agenda is anchored around the innovative technologies that ACHP member plans are developing, implementing and using to enhance their product pipeline.

All leaders from ACHP member organizations in marketing, operations, information technology and product development are welcomed to this event.

Past Marketplace Focus meetings have included agenda topics such as:

• Streamlining product development and benefit design
• Optimizing sales and retention with integrated Customer Relationship Management software
• Getting the most from your organization's Web portal
• The future of consumer engagement in health care marektplace

Click here to view materials from the latest Marketplace Focus meeting.