Fall 2016 Marketplace Focus Meeting
ACHP held its fall 2016 Marketplace Focus Meeting in Chicago, IL on October 26-26. The discussions touched on a diverse set of topics including marketing department structures and strategies, the value of clinical programs to purchasers, large employer perspectives, public exchanges and consumer experience. Below is a detailed agenda that includes hyperlinks to all of the presentations (links are in either the session titles or presenter’s name) as well as a summary highlighting the sessions at the meeting.
- Meeting summary
- ACHP Marketing Department Survey Results
- Deft Research Customer Experience Management and Measurement report